How should a successful package be?

When it comes to “packaging design” in our country, more technical issues come to mind than design.
Nowadays, the widespread of shopping centers and the parallel consumption madness increase the need for packaging design. There is no time for consumers to inspect all the products of the shelves and shoppers. Therefore the buyer usually exhibits a typical behavior.

Physical and visual structure of the package, including information on 2-3 sec. With the purchase decision in it, a product reveals the recognition and success of other similar products on the raft.

How should a successful package be?
Notice of similar products offered for sale in the ratings, priority in preference, a good packaging with the physical structure gives the following messages;This product is very tasty, healthy, protected, manufactured by a reliable and attentive company, There are no substances that will threaten your health…

If you look at the shelves when you go shopping, you can find a lot of packages telling you a lot of things in a matter of seconds.

Good packaging; It also reveals the differences in the product, while supporting and enhancing the quality of the product, the added value and identity it provides.

We can also sort out what should be in a package as follows;

  • It should keep the product clean, pollution and prevent other microorganisms from infecting the food.
  • Should keep the food losses at the lowest level, the maximum protector should be.
  • It should be easy to transport. The shape, size and weight of the package are important.
  • It must preserve the original shape, size and weight of the food.
  • The contents of the food on the packaging material must contain a label that specifies the optimal use and retention conditions.
  • Packaging material should be designed and used in the best way to represent the product in an attractive way.
  • At first glance you should provide information about the product .You should not leave people in doubt about what happened.
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